Design strategy for creatives and founders.

Make your ideas more engaging using the power of design.

Hi I’m Pol,

I’m a Design Strategist. I help creatives and founders increase their impact on audiences.

How?

I focus on creating these 3 major pillars for each project.

Transformative Potential. Adding a promise of transformation to your project makes it alluring to audiences. Without this, they shield themselves against your work, passively wondering about what’s in it for them.

Entertainment Techniques. By presenting ideas in entertainment based formats your project looks less like work and becomes consumable.

Worldbuilding and Narrative Narratives frame your project as a brand that tells a genuine story. Without this, it remains ‘feature-based’ and only fixes small, short-term issues. But people live inside of stories, not facts. That’s why brands stand out, command higher prices, and retain customers longer.

Layering these generates tremendous value for your audience, elevating your vision to a completely new level.

PRODUCTS

Achieve higher impact with your audience thanks to coherent design frameworks.

Know exactly what to do from the start of a project, and how to implement design.

Significantly reduce “searching the soul” of the project.

Produce the ideal look and feel that’s perfectly justified for everyone including the audience or customers.


This is a powerful consulting product built for designers, creatives and founders who want to leverage high level creative strategy to create bigger impact in their audiences.

1:1

Consulting

My entire strategic framework catered towards your endeavor.

I can educate, install and brief teams the framework and consult.


I understand your project, your audience and your designers. Remove friction and get it done faster.

Different formats are possible.

How I help you:

  • Problem:

    Ideas are cheap and rarely work.

    Solution:

    Between a vision and a successful project are a million boxes to check.

    Even if you know which these are, it’s a lot of work.

    I can show you the exact steps to get from idea to marketable project.

  • Problem:

    Most audiences talk AT their audience based on personal motivations. But this increases the audiences’ BS shield.

    Expertise on it’s own is rarely relevant. What founders find fascinating, audiences don’t necessarily care about.

    Solution:

    They don’t buy what they need, they buy what they want.

    To increase relevance and impact of projects, we will address the 3 types of people in any audience in their preferred way of interacting with the world.

  • Problem:

    Very few offers hit the audiences urgent needs 100%. Even if you’ve got something new and useful, it’s hard to make anyone care.

    Solution:

    To increase excitement, we will use narrative structure to make the discovery journey feel like a rollercoaster ride. We will create from the audience’s perspective from the ground up by thinking “entertainment first.”

  • Problem:

    Treating any subject in an isolated 2-dimensional way automatically creates audience fatigue because it has no further depth.

    They are quickly distracted by an other shiny object - or they don’t recognize your value.

    Solution:

    I help create brand story that lingers in an audience’s mind by creating profound depth with a 3-dimensional narrative / experience flow.

    Suddenly, they will care more than they understand.

  • Problem:

    Visionaries have great ideas but they’re often not fascinated by the intricacies of implementation.

    Solution:

    My frameworks helps founders discover exactly what they want, map it out precisely so that it can be turned into an actionable production model that implementors fully understand.

  • Problem:

    Between founders and creative teams, much is lost because there are no effective communication frameworks.

    It’s always the same problem.

    Solution:

    My frameworks serve as a top down production framework that is conceptually unshakable, to give clarity and direction to your project creation.

FAQ

  • BOTH. Everyone wants to create successful work but the common language is often missing. Knowing this language saves tremendous money, time and frustration and allows higher impact output.

  • All 3. Projects that don’t function 3-dimensionally are unable to compete in today’s market.

  • It works for founders and designers for branding, media projects, marketing campaigns and other creative endeavors.

    The framework provides clarity and valuable insight about how to make creative decisions and how to communicate them to teams and audiences.

    It’s very customizable and even if you only manage to apply 10% of it, you’ll be better off .

GET IN TOUCH

Send me a message by briefly describing your project (include links). I’ll check it out and get back to you.

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