Strategic systems for creatives and founders.

Be seen, engage deeply and build smarter.

Hi I’m Pol,

I help creatives and founders increase their impact on audiences.

If you’re a founder or designer, you’ve probably never heard of:

“The Triangle of Nothing”

But you’ve been in it if you’ve had these problems:

Founders

  • Trouble getting your vision clearly understood?

  • Audiences not reacting how you’d hoped they would?

  • Guessing appropriateness of what’s presented from collaborators with your personal opinion rather than with justified strategy?

  • Having to rely on external creatives to show you what your vision “should look like”?

Designers

  • Making creative decisions more on feedback rather than strategy?

  • Solving for lack of instructions by “making up” things and “patching holes”?

  • Doubt that work will actually perform if they follow instructions?

  • Designers “executing decoration” without infusing projects with identity that adds to branding?

All these issues have the same root problem: The Triangle of Nothing.

Founders

Audiences

Designers

This is what I’ve found out:

At the root, founders see their projects as an extension of themselves.

The audience wants to see them as tools that serve their own needs.

The designer sits between them… trying to translate a (vaguely communicated) self-expression into a (vaguely understood) market expectation — not a great setup.

Everyone is trying their best from their own perspective but they are all tapping in the dark inside the triangle of nothing.

The high risk is that one of the parties will win before the project is over and two parties are (rightfully) unsatisfied.

Founders 😒

Audiences 🥱

Designers 😍

  1. The project can slip away from the founder and “feel off”.

  2. The designers didn’t get their say and it doesn’t look "right”.

  3. The audience remains unbothered by the end result…

The way to structure and speed up this process:

My extensive journey between these 3 parties has made me set up shop in the middle of all this. I have this whole thing mapped out, ready to go.

I’ve studied the confusion over 15 years in multiple industries and project types, educating hundreds of designers and consulting many founders, I can now confidently help everyone involved to:

  1. Make sure project vision is perfectly formulated and understood.

  2. Make sure design energy is maximally performing.

  3. Make sure that audiences are absolutely captivated.

It’s the ideal and proven founder/designer framework to go from vision to transaction.

PRODUCTS

Achieve higher impact with your audience.

Know exactly what to do from the start.

Significantly reduce “searching the soul” of the project.

Produce the ideal look and feel that’s perfectly justified for everyone including the consumers.

Derive a totally actionable production framework, where every step makes a major dent.

It works for founders and designers for branding, media projects, marketing campaigns and other creative endeavors.

It’s actionable and serves as the map to create impactful, coherent projects quickly.


This is a powerful consulting product built for designers, creatives and founders who want to leverage high level creative strategy to create bigger impact in their audiences.

1:1

Consulting

My entire strategic framework catered towards your endeavor.

I can educate, install and brief teams the framework and consult.


I understand your project, your audience and your designers. Remove friction and get it done faster.

Different formats are possible.

Questions answered:

  • Problem:

    Audiences want to sort and “mentally park” information they see. If it's hard to do this, it doesn't penetrate their relevance shield.

    Solution:

    We will use the power of personification to park your message cleanly in your audiences mind.

  • Problem:

    Talking AT audiences based on personal motivations rarely achieves relevance. What founders find fascinating, audiences don’t necessarily want.

    Solution:

    They don’t buy what they need, they buy what they want.

    To increase relevance and impact of projects, we will address the 3 types of people in any audience in their preferred way of interacting with the world. It’s genius, but nobody does it.

  • Problem:

    Very few offers hit the audiences urgent needs 100%. Even if you’ve got something new and useful, it’s hard to make anyone care.

    Solution:

    To increase excitement, we will use narrative structure to make the discovery journey feel like a rollercoaster ride. We will create from the audience’s perspective from the ground up by thinking “entertainment first.”

  • Problem:

    Treating any subject in an isolated 2-dimensional way automatically creates audience fatigue because it has no further depth.

    They are quickly distracted by another shiny object.

    Solution:

    We will have your ideas linger in their mind by creating profound depth with a 3-dimensional narrative / experience flow. They won’t know why they care so much.

  • Problem:

    Visionaries have great ideas but they’re often not fascinated by the intricacies of implementation.

    Solution:

    This framework helps founders discover exactly what they want, map it out precisely so that it can be turned into an actionable production model that implementors fully understand.

  • Problem:

    Vague back and forth discussions based on personal opinions leads to random results. Nobody is responsible to balance out efforts in favor of the final goal.

    Solution:

    We will implement a top down production framework that is conceptually unshakable, to give clarity and direction to your project creation.

FAQ

  • BOTH. Everyone wants to create successful work but the common language is often missing. Knowing this language saves tremendous money, time and frustration and allows higher impact output.

  • All 3. Projects that don’t function 3-dimensionally are unable to compete in today’s market.

  • It works for founders and designers for branding, media projects, marketing campaigns and other creative endeavors.

    The framework provides clarity and valuable insight about how to make creative decisions and how to communicate them to teams and audiences.

    It’s very customizable and even if you only manage to apply 10% of it, you’ll be better off .

GET IN TOUCH

Send me a message by briefly describing your project (include links). I’ll check it out and get back to you.

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