Strategic advisor for creatives and founders.
IDEAS MADE IMPACTFULI help founder-led brands, startups, and creative teams identify why their current creative efforts are not creating enough impact.
I help create a more convincing world around an offer or project, so that the audience understands faster, trusts deeper, and attaches more meaning to what they’re experiencing or buying.
Many brands have an expensive problem:
Their creative efforts are not translating into enough market value. It’s a low hanging ceiling above their heads.
I diagnose where brand perception, customer journey, and internal creative decisions are weakening marketability, to help break this ceiling.
My approach is informed by narrative design and audience-world construction from entertainment principles, which helps brands create stronger coherence, belief, and distinctiveness.
How?
I help idea people build.
I find where brand perception, customer journey, and internal creative decision-making are out of sync, identify the blind spots that weaken design performance, and deliver a prioritized roadmap for what to change first.
This is for businesses that know their potential is stronger than what the market currently perceives — but need sharper direction before investing further in execution.
Problems I help with:
Reduce customer journey friction (learn where they lose interest)
Increase brand credibility, adoption potential (where audience mistrust & hesitation happens)
Increase audience retention, by captivating them inside your narrative.
Team blind spots: How internal creative and decisions can be made with better priorities in mind, to consistently produce better outcomes
What I mainly look at
· Your or your team’s creative workflow
· Your audience journey’s current main friction points
· Your narrative
What you receive
A strategic diagnosis of the key issues
A clear prioritization of what matters most to improve end points
A workshop with strategic creative tools to discover and deepen your story
A practical roadmap for what to fix now, later, or stop doing
optional support in planning or directing implementation
Offer:
Audience Impact Diagnostic
Format:
+ Strategic Diagnostic Session
+ Workshop with your team
+ Work tools
+ Roadmap Report
[Starting from 5,000€]
Optional: Direction and execution (With help from my team) [Starting from 8000€ depending on project scale]
Ongoing advisory: Hourly rates
Who it’s for:
Most suited for founder-led brands, startups or creative projects in the B2C or Project-to-audience space.
This will help you if...
... you’re already aware of an existing adoption ceiling.
... don’t have full clarity over how to package & portray your offer.
... have brand but it feels vague or hollow.
... have a creative team that doesn’t yet get you the results you desire. (They need better strategic tools)
This program has a proven track record of increasing the credibility of your offer which increases adoption (sales) and buyer retention. It also strengthens how founders understand their project and themselves better, leading to much higher clarity.
Before we decide if I can meaningfully help you, we should chat. Fill out the contact form with a link to your business/project websites and a way to contact you, for example whatsapp.
Evidence of method
· Beyond Nutrition Supplement Brand: I created the strategic brand narrative direction, and market-facing perception of this supplement company unlocking new growth and increasing revenue. My contribution sits at the intersection of art direction and brand narrative, shaping customer perception.
· “Heemwéi” Feature Film: Early in my career, I created the brand identity and contributed all special effects and final polish for the Luxembourg feature Heemwéi, an independently made film on a shoestring budget that went on to surpass 10,000 cinema admissions in 18 weeks and was described in trade coverage as a local hit, surpassing expectations. The experience confirmed my understanding of how narrative framing, atmosphere, and overall packaging vastly controls audience response.
· I act as curriculum contributor to the BTS Game Art & Game Design program centered on interactive narrative design and worldbuilding, I have helped shape curriculum contents, teaching methods, direction, and standards for developing creative talent. This work deepened my ability to fast-track junior design thinking into high-level design thinking, helping students produce more coherent, high-quality outcomes.
· Design Strategy Secrets Book [soon]. Yes, there is a right and wrong in design. My nonfiction book that teaches the systemized version of my specific method to empower designers and creative thinkers to achieve higher leveraged outcomes. It explains what really drives strong creative direction and teaches the mechanisms of value-producing decision making. It helps increase impact on audiences using pure and founded creative strategy that is as undeniable as possible.
GET IN TOUCH
Send me a message by briefly describing your project (include links). I’ll check it out and get back to you.
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