Strategic advisor for creatives and founders.
Product Launch 2026
I help founder-led brands, startups, and creative teams create impact.
I help create a more convincing world around an offer or project, so that the audience understands faster, trusts deeper, and attaches more meaning to what they’re experiencing or buying.
Many brands have an expensive problem:
Their creative efforts are not translating into enough market value.
I can diagnose brand perception, customer journey, and internal creative decisions.
My approach is informed by narrative design and audience-world construction from entertainment principles, which helps brands create stronger coherence, belief, and distinctiveness.
Create impact & achieve audience conviction.
How?
I help idea people build.
Offer:
Audience Impact Diagnostic
Format:
+ Strategic Diagnostic Session
+ Workshop with your team
+ Work tools
+ Roadmap Report
[Starting from 5,000€]
Optional: Direction and execution (With help from my team) [Starting from 8000€ depending on project scale]
Ongoing advisory: Hourly rates
Who it’s for:
Most suited for founder-led brands, startups or creative projects in the B2C or Project-to-audience space.
This will help you if...
... you’re already aware of an existing adoption ceiling.
... don’t have full clarity over how to package & portray your products.
... have brand but it feels vague or hollow.
... have a creative team that doesn’t yet get you the results you desire. (They need better strategic tools)
This program has a proven track record of increasing the credibility of your offer which increases adoption (sales) and buyer retention. It also strengthens how founders understand their project and themselves better, leading to much higher clarity.
Before we decide if I can meaningfully help you, we should chat. Fill out the contact form with a link to your business/project websites and a way to contact you, for example whatsapp.
Evidence of method
· Beyond Nutrition Supplement Brand: I created the strategic brand narrative direction, and market-facing visual identity of this supplement company unlocking new growth and increasing revenue. My contribution sits at the intersection of art direction and brand narrative, shaping customer perception.
· “Heemwéi” Feature Film: Early in my career, I created the brand identity and contributed all special effects and final polish for the Luxembourg feature Heemwéi, an independent film made on a shoestring budget that went on to surpass 10,000 cinema admissions in 18 weeks and was described in trade coverage as a local hit, surpassing expectations. The experience confirmed my understanding of how narrative framing, atmosphere, and overall packaging vastly controls audience response.
· I act as curriculum contributor to the BTS Game Art & Game Design program centered on interactive narrative design and worldbuilding, I have helped shape curriculum contents, teaching methods, direction, and standards for developing creative talent. This work deepened my ability to fast-track junior design thinking into high-level design thinking, helping students produce more coherent, high-quality outcomes.
· Design Strategy Secrets Book [soon]. Yes, there is method to the madness. and I’m writing it down. My nonfiction book that teaches the systemized version of my specific method aims to empower designers and creative thinkers to achieve higher leveraged outcomes. It explains what really drives strong creative direction and teaches the universal mechanisms of impactful creative work. It’s not as fun to write as I had hoped it would be because this stuff is insanely complex to write about. I’m adding a lot of drawings. I think it’ll be good.
GET IN TOUCH
Send me a message by briefly describing your project (include links). I’ll check it out and get back to you.
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