10 Reasons People Didn’t Buy

These are 10 main reasons why your potential customer didn’t buy from you.

They don’t know you

You were not visible to them, maybe they didn’t find you even though they were looking. Or your branding was way off, and you didn’t show up on their radar.

They don’t trust you enough

You didn’t prove that you are trustworthy. You have no credentials or you don’t appear or sound capable.

They don’t have sufficient pain

Their problem might not be big enough to justify the solution you’re offering.

They don’t know what they need

They haven’t understood their problem yet and need more information to become ready to fix it.

They don’t understand the offer

You displayed your product or pitched your offer in an overly complex way that made them not understand. It took you too long to explain its benefits so they ejected.

They don’t have the money

They want it, but they might simply not have the money at this moment.

They don’t have the time

It was too time consuming to implement your solution or get access to your product.

They don’t believe it will deliver

Most likely you failed to show proof of past success. Other times, you overhyped your solution and were overselling.

Or your solution is too general.

They can’t make decisions on their own

Someone else might be calling the shots and you’re talking to the wrong person. You can pitch a toy car to a kid all day. Mom has the wallet. The employee might think your solution is useful, but the boss makes decisions for different reasons.

They thought themselves to a halt

You didn’t entice their willingness to act emotionally on their impulse to fix their problem.

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12 Brand Archetypes